Changing Your Company from the Inside Out

CHAPTER EIGHT

Change Your Company, Change the World

When we started teaching social intrapreneurship in 2010, there had been no Arab Spring. Corporate movements were sporadic, things like occasional boycotts against Nestlé or Nike. The possibilities for technology-enabled activism were just beginning to be realized on a large scale. These days, owing to the declining costs of organizing collectively, social movements seem to be everywhere.

Thanks in part to smartphones and the Web, movements for social change are becoming a pervasive feature of contemporary society, including the business world. Increasingly ubiquitous video cameras, GPS, and web connectivity greatly enhance the prospects for movements to arise and scale rapidly.

Companies cannot ...