Chapter 13 Personalizing the Computer
A transformation took place here between the days when heavily engineering-oriented companies like Shockley Semiconductor were typical of the place, and today, when consumer-oriented companies like Apple are more representative, in the public’s imagination, of Silicon Valley. In fact, it was that transformation, represented by the personal computer, that brought Silicon Valley to the world’s attention and stamped the place with its popular identity. Curiously, much of the impetus for that change came not from Santa Clara but from East Bay communities like Berkeley and San Leandro.
One of the catalysts of that change is a singularly colorful iconoclast, possessed of a bald top, squinting smile, and rolled-up ...
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