Rule of The Proverbial Thumb
Throughout the book, I reference a variety of commercial TV spots and videos as we examine monster and not so monster campaigns. Instead of including flip-book-style drawings in the corners of each chapter, I put links to the spots on the Super Uber Official "Chasing The Monster Idea" Web site. Any time you see the above filmreel icon appear, it will be accompanied by a slash-name denoting where you can see that spot.
For instance, if you ran across this callout within the pages of a chapter:
You would be ultra-keen to type in:
Where, of course, you'd be redirected to video of horrifying marketing relevance.