Rule of The Proverbial Thumb

Rule of The Proverbial Thumb

Throughout the book, I reference a variety of commercial TV spots and videos as we examine monster and not so monster campaigns. Instead of including flip-book-style drawings in the corners of each chapter, I put links to the spots on the Super Uber Official "Chasing The Monster Idea" Web site. Any time you see the above filmreel icon appear, it will be accompanied by a slash-name denoting where you can see that spot.

For instance, if you ran across this callout within the pages of a chapter:

Rule of The Proverbial Thumb

You would be ultra-keen to type in:

www.ChasingTheMonsterIdea.com/RappersDelight

Where, of course, you'd be redirected to video of horrifying marketing relevance.

Carry on.

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