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Chasing the Rabbit: How Market Leaders Outdistance the Competition and How Great Companies Can Catch Up and Win by Steven J Spear

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CHAPTER 10HIGH-VELOCITY CRISIS RECOVERY

Copyright © 2009 by Steven J. Spear. Click here for terms of use.

The Crisis That Wasn’t

On Tuesday, February 4, 1997, The Wall Street Journal reported the following:

TOKYO—Production at Toyota Motor Corp.’s plants in Japan, which build 16,200 vehicles a day, has virtually ground to a halt and could be suspended for up to a week or more after a fire at a brake maker’s plant cut off the supply of three brake and clutch parts.

The crisis was huge. The incinerated factory, which belonged to the Toyota supplier Aisin Seiki, made P-valves, which control fluid flow and pressure in hydraulic brake lines, as well as clutch parts for manual transmissions. Although only a $5 to $10 part, the P-valve was critical ...

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