© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
T. TaulliChatGPT and Bard for Business Automationhttps://doi.org/10.1007/978-1-4842-9852-7_4

4. Prompt Engineering

How to Instruct Generative AI
Tom Taulli1  
(1)
Monrovia, CA, USA
 

Prompt engineering describes the techniques of creating prompts to get what you want from an LLM like ChatGPT or Bard. This category has become one of the hottest in AI. Prompt engineering has even become a fast-growing job role. A common saying is: “AI will not take away your job. But someone who knows AI will.”

Based on data from Willis Towers Watson, the average annual compensation for a prompt engineer is about $130,000.1 This may actually understate the amount. The reason is that ...

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