Book description
A Customer Experience Roadmap to Transform Your Business and Culture
Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.
And it will take years off your learning curve.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.
1. Manage and Honor Customers as Assets
2. Align Around Experience
3. Build a Customer Listening Path
4. Proactive Experience Reliability and Innovation
5. One Company Accountability, Leadership & Decision Making
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Jeanne Bliss fearlessly shares her tools and leadership 'recipe cards' for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.
Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine.
Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands' End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).
Table of contents
- Title Page
- Copyright
- Dedication
- Introduction
- Your Reading Road Map for Chief Customer Officer 2.0
-
Chapter 1: Chief Customer Officer Role Clarity
- The Five Customer Leadership Competencies
- The Five Competencies Build Your Customer-Driven Growth Engine
- The Five Competencies Connect to Tell the Story of Your Customers' Lives
- You Can Stage the Competencies to Meet Your Timing and Priorities
- The Five Competencies Answer the Question “What Do You Do?”
- Summary
-
Chapter 2: Unite Leadership to Achieve Customer-Driven Growth
- Supporting Your CEO's Legacy
- Pivotal Leadership Shift: Elevate Customers as Assets
- Knowing the Power Core = Knowing How to Get Traction
- Customers as Assets Is an Attitude Shift, Not a Dashboard
- Remove Survey Score Addiction by Adding Customer Asset Metrics
- Elevating Customers as Assets Diminishes “Leap of Faith” for this Work
- Six Common Power Cores
- A United Leadership Team Is Necessary to Move from Talk to Action
- Use Your Journey Map to Focus on Customer Priorities
- The Five Competencies Unfold to Tell the Story of Your Customers' Lives
- Culprit 1: Silo-based Prioritization and Investment
- Culprit 2: Work Is Layered On and Capacity Creation Is Not Addressed
- Culprit 3: Lack of Rigor in Holding People Accountable
- Culprit 4: Annual Planning and IT Investment
- Summary
- Chapter 3: Competency One: Honor and Manage Customers as Assets
-
Chapter 4: Competency Two: Align around Experience
- Definition: Alignment around Experience
- Your Customer Journey Map = Your Business Decision Blueprint
- A SIMPLE Journey Map Is Good
- Naming the Stages Can Change Your Culture
- Unite Leaders: Why Are We in Business?
- Unite Leaders: Do We Earn the Right to Growth?
- Build a High-Level Map to Prioritize the Touchpoints
- Be the Storyteller
- Leadership Shift Required
- Competency Two Impact When Implemented
- Summary
-
Chapter 5: Competency Three: Build a Customer Listening Path
- Definition: Customer Listening Path
- Be the Storyteller: Unite Feedback to Tell the Story of Customers' Lives
- Storytelling Resource One: Aided or Quantitative Feedback
- Storytelling Resource Two: Unaided Feedback or Qualitative Feedback
- Storytelling Resource Three: Experiential Listening
- Build Your Customer Listening Path
- Leadership Shift Required
- Competency Three Impact When Implemented
- Summary: Take Stock of Current Listening
- Summary
-
Chapter 6: Competency Four: Proactive Experience Reliability & Innovation
- Definition: Proactive Experience Reliability & Innovation
- Make Customer Experience Development as Important as Product Development
- Experience Reliability Reality Check
- How Reliable is the Current Experience Delivered to Customers?
- How Reliable Is the Support Provided Employees to Deliver Value?
- Reliability Leads to Customer Desire for Your Experience, and Customer Growth
- Social Media and Experience Reliability = Customer Growth
- Leadership Shift Required
- Competency 4 Impact When Implemented
- Summary
- Leadership Behaviors to Drive Transformation
-
Chapter 7: Competency Five: One-Company Leadership, Accountability, and Culture
- Definition: One-Company Leadership, Accountability, and Culture
- Leadership Shift Required
- Unite the Leadership Team
- Give Permission and Behaviors to Model
- Prove It with Action
- Do You Capitalize on Annual Planning to Manage Customers as Assets?
- Competency Five Impact When Implemented
- Customer-Driven Growth Inhibitors
- Leadership Behaviors to Drive Transformation
- Your Leadership Transformation Plan
- Chapter 8: Staging the Work
-
Chapter 9: Establishing and Filling the Chief Customer Officer Role
- Readiness for the Role: Interview Questions CCO Candidates Should Ask
- Readiness for the Role: Do You Need a Chief Customer Officer?
- Readiness for the Role: My Rock, My Story
- Leadership Engagement: Eight CEO Actions to Increase CCO Success
- Leadership Engagement: Are You Prepared to Bring a CCO into the C-Suite?
- Leadership Engagement: Will Your Power Core Enable or Inhibit the Work?
- Role Definition: Aptitudes of Successful Customer Leadership Executives
- Role Definition: New CCO Job Description
- Your Next Steps…
- Acknowledgments
- About the Author
- Index
- End User License Agreement
Product information
- Title: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
- Author(s):
- Release date: June 2015
- Publisher(s): Jossey-Bass
- ISBN: 9781119047605
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