Chapter 1Chief Customer Officer Role Clarity
A Chief Customer Officer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team, and connect the work to a return on investment. That's what everyone wants to know about this role. What does the Chief Customer Officer do, how is the work staged and what is its impact? You'll find the answers to these questions in this book.
What you will also find, which is equally important, is how to unite the leadership team and organization to ‘earn the right’ to growth by making decisions and orienting business operations to ...
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