Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Introduction

I've been doing this work for so long, that sometimes while I'm waxing on, a Chief Customer Officer (CCO) client will ask, “Can you write that down?” I don't often do that, because my goal in coaching CCOs and leadership teams is for them to find their own united voice. To help them emerge as customer leaders. We unite the CCO and executive team in focusing their organizations on customer-driven growth. On replacing reactivity and survey score addiction with embedded competencies that became part of the business engine. My job is behind the scenes to ensure they don't fall into the same potholes others before them have, and to help them accelerate their transformation as swiftly as possible.

In the past ten 10 years, since writing ...