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China's Mobile Economy

Book Description

Explore the world-changing digital transformation in China

China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.

Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.”

  • Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole
  • Explore the e-commerce consumption boom in the context of the Chinese market
  • Understand the implications of the multi-screen age and mobile Internet for China's consumers
  • See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture
  • Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches

The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

Table of Contents

  1. Foreword
  2. Preface
  3. Acknowledgments
  4. About the Author
  5. Introduction
  6. Chapter 1: The World's Biggest Mobile Economy
    1. Urbanization, Mobile Users and Information Consumption
    2. Baidu, Alibaba and Tencent (BAT)
    3. Internet Plus in Business Sectors
    4. Innovated in China
  7. Chapter 2: Users, Partners, Investors and Competitors: Global Stakeholders
    1. The New Digital Middle Class
    2. WeChat: A New Platform for Foreign Brands
    3. Alibaba: Access for Foreign Products
    4. Investors: Among the Biggest Winners
    5. Disruption: All Are Not Winners
  8. Chapter 3: Xiaomi: The Most Valuable Start-up in China
    1. The Black Horse in a Crowded Market
    2. Changing Landscape, Fierce Competition
    3. Beyond Smartphones: The Future of Xiaomi
  9. Chapter 4: The Omni-Channel Age of e-Retailing
    1. Alibaba's Dominant Position
    2. JD.com vs. Alibaba
    3. Convergence: The Omni-Channel Model
  10. Chapter 5: Mobile e-Commerce and Online-to-Offline (O2O)
    1. Online-to-Offline (O2O) Market Potential
    2. O2O Market: Still an Open Battlefield
    3. The Case of O2O Meal Services
    4. The Biggest Cake: O2O + Omni-Channel
  11. Chapter 6: Mobile Entertainment
    1. Online Literature
    2. Video Streaming: From UGC to PGC
    3. PGC: In Search of Revenue (and Profit)
    4. Multiple Screens, Multiple Revenue Models
  12. Chapter 7: “Internet+” Movies
    1. The Big Screen Boom
    2. So-Lo-Mo (Social-Local-Mobile)
    3. Hollywood's Changing DNA
    4. Two-Way Co-Production
  13. Chapter 8: Internet Finance
    1. Crowdfunding
    2. P2P and Internet Bank Lending
    3. Internet-based Wealth Management
    4. The Future of Internet Finance
  14. Chapter 9: Going Overseas: A Bumpy Road
    1. “Tomorrow Never Waits”: ZTE in the US
    2. Xiaomi: Into the Emerging Markets
    3. Lessons from Overseas Expansion and Acquisition
  15. Chapter 10: Launched in China
    1. Uber: Localization in the Chinese Market
    2. A New Innovation Ecosystem
    3. Cross-Pollinating Innovation
  16. Bibliography
  17. Index
  18. EULA