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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Introduction
One Country, Three Centuries
C
hina’s breathtaking transformation from a
command to a market-socialist economy over
the past twenty-five years has turned some 300
million of its 1.3 billion people into ravenous consumers of
everything from candy to cars. And until twenty-five years
ago, almost none of them had ever eaten a piece of chocolate.
They were, to coin a phrase, ‘‘chocolate virgins,’’ their taste for
chocolate ready to be shaped by whichever chocolate com-
pany came roaring into the country with a winning combina-
tion of quality, marketing savvy, and manufacturing and
distribution acumen. In short, China was the next great fron-
tier, a market of almost limitless potential to be conquered in
a war between the world’s leading chocolate ...
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Publisher Resources

ISBN: 9780814414323