Skip to Main Content
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
12 Chocolate Fortunes
there. However, the one that could establish a culinary and
cultural bridge between its products and China’s emerging
consumers, successfully navigate the complexities and ambi-
guities of China’s rapidly transforming economic system, and
best understand consumers’ common experience through
their country’s recent history would be the one to establish its
chocolate as the preferred chocolate taste among China’s first
generation of chocolate consumers and could declare victory
in China’s chocolate war.
China’s Road from Communism to
Market Socialism
When Deng Xiaoping deftly managed his gradual rise to
power to become the de facto leader of the People’s Republic
of China in 1978,
4
and began advancing his agenda of eco-
nomic pragmatism, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

Publisher Resources

ISBN: 9780814414323