Skip to Main Content
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
22 Chocolate Fortunes
Cadbury’s home country, she would take large bars of Austra-
lian-made Cadbury milk chocolate. This kind of taste loyalty
is common among chocolate lovers, and combined with con-
sumers’ emotional attachment to their chocolate (people gen-
erally aren’t as passionate about, say, pretzels or chewing
gum), once the Big Five chocolate companies had established
their products’ taste across multiple generations of consum-
ers, it became very difficult for potential competitors to make
inroads. For the Big Five chocolate companies, the lack of
brand awareness and established taste preferences in China
was a golden opportunity to establish theirs as the preferred
chocolate for hundreds of millions of potential consumers.
However, in addition ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

Publisher Resources

ISBN: 9780814414323