Skip to Main Content
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
28 Chocolate Fortunes
young consumers have a taste for Western fast foods and
snacks and have become an economic force of their own.
They are the first generation of Chinese consumers to grow
up eating chocolate from a very early age, and they will likely
lead chocolate consumption patterns to mirror those of devel-
oped chocolate markets within the space of their lifetimes.
The chocolate company that wins the hearts, minds, and taste
buds of these little emperors will be assured a loyal consumer
base in China for decades to come.
TheSizeofChina’sChocolatePrize
Even today, the amount of chocolate sold in China is relatively
tiny. A nation of more than a billion people, it consumes about
146 million pounds (66.5 million kilograms) of chocolate an-
nually ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

Publisher Resources

ISBN: 9780814414323