28 Chocolate Fortunes
young consumers have a taste for Western fast foods and
snacks and have become an economic force of their own.
They are the first generation of Chinese consumers to grow
up eating chocolate from a very early age, and they will likely
lead chocolate consumption patterns to mirror those of devel-
oped chocolate markets within the space of their lifetimes.
The chocolate company that wins the hearts, minds, and taste
buds of these little emperors will be assured a loyal consumer
base in China for decades to come.
TheSizeofChina’sChocolatePrize
Even today, the amount of chocolate sold in China is relatively
tiny. A nation of more than a billion people, it consumes about
146 million pounds (66.5 million kilograms) of chocolate an-
nually ...