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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
56 Chocolate Fortunes
example, taking more care to ensure proper rotation of stock
in warehouses throughout the supply chain.
As Ferrero became more established in China, it sought
other ways to make its operations there more economical. For
instance, most of the Ferrero Rocher SKUs
4
sold in China
were the sixteen- and twenty-four-piece gift boxes. The two
key components of the box—the clear plastic box top and the
brown opaque bottom—could be produced less expensively in
China than in Europe. Consequently, as China became a
major worldwide exporter of packaging materials, it made no
sense for Ferrero to buy packaging made in China, ship it to
Italy to be packed by expensive European labor only to be
shipped back to Hong Kong, China, and other Asian Pacific ...
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Publisher Resources

ISBN: 9780814414323