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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Cadbury: One Billion Consumers 81
its 250-gram (8.8-ounce) Dairy Milk Chocolate bar. In much
smaller numbers, it was also its best seller, through Hong
Kong’s gray market, into China. But there was an element of
self-fulfilling prophecy in this: it was Cadbury’s best seller be-
cause that’s primarily what Cadbury was shipping into China.
There was another bias at work, too: since larger choco-
late bars move more efficiently through manufacturing facili-
ties than smaller products, which require more packaging
material per gram of chocolate and have the same production
speeds,
4
basing projections primarily on the 250-gram (8.8-
ounce) bar created more optimistic financial projections for
Cadbury’s future plant. In reality, a chocolate bar of this size
was ...
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Publisher Resources

ISBN: 9780814414323