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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Cadbury: One Billion Consumers 91
fashionable, for example, for a bride and groom to give indi-
vidual E
´
clairs gift boxes to their guests at wedding banquets.
6
By 2000, sales of E
´
clairs accounted for over half of the com-
pany’s sales.
The success of Cadbury’s E
´
clairs business and the 2003
Adams Confectionery acquisition was a boost to Cadbury’s
China business; Halls cough drops, for example, was a fairly
well-established business in China that enjoyed good distribu-
tion and a solid consumer following at the time of the acquisi-
tion. Though these ancillary businesses were a financial shot
in the arm for Cadbury China, and made an important contri-
bution to keeping its doors open, they did little to contribute
to Cadbury’s Dairy Milk Chocolate business. ...
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Publisher Resources

ISBN: 9780814414323