Cadbury: One Billion Consumers 91
fashionable, for example, for a bride and groom to give indi-
vidual E
´
clairs gift boxes to their guests at wedding banquets.
6
By 2000, sales of E
´
clairs accounted for over half of the com-
pany’s sales.
The success of Cadbury’s E
´
clairs business and the 2003
Adams Confectionery acquisition was a boost to Cadbury’s
China business; Halls cough drops, for example, was a fairly
well-established business in China that enjoyed good distribu-
tion and a solid consumer following at the time of the acquisi-
tion. Though these ancillary businesses were a financial shot
in the arm for Cadbury China, and made an important contri-
bution to keeping its doors open, they did little to contribute
to Cadbury’s Dairy Milk Chocolate business. ...