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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Hershey: Back to Basics 113
discipline and a systematic professional approach to his work,
which Johnson believed were the characteristics that would
serve the company well in China’s mercurial business envi-
ronment. Johnson’s next challenge was to convince Porter not
only to move his family halfway around the world to a devel-
oping country (Porter had never been outside of North
America), but also to depart the coveted and successful do-
mestic business operation to assume a test-marketing exer-
cise within Hershey’s battered International division. The
assignment was pitched as a three-year mandate to study the
market through a test launch of Hershey products in Shang-
hai, create a sustainable business model, and subsequently
roll out to additiona ...
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Publisher Resources

ISBN: 9780814414323