Skip to Main Content
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Hershey: Back to Basics 131
driving the Kisses business as hard as they could within their
eighteen cities. Eventually, Kisses made enough of an impact
that Mars and Cadbury followed suit with their own bite-size
products, and it wasn’t long before retail shelf space devoted
to bite-size products was comparable to that of the bars.
From launch, there were three Kisses pack sizes: a 37-
gram (1.3-ounce) single-serve pack, a 146-gram (5.2-ounce)
pack for sharing with friends, and a 340-gram (12-ounce)
family pack. Chinese consumers were moving beyond buying
chocolate mainly for gift giving and were rapidly adopting
chocolate into their self-consumption habits—a key milestone
in the development of China’s chocolate market. Kisses family
pack sales, for
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

Publisher Resources

ISBN: 9780814414323