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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
134 Chocolate Fortunes
But seeing is believing, and we would need to do an in-
store test to prove the concept in China. A Hershey sales rep-
resentative had one placed in a store, and a month later we
visited the test store. We were delighted to see the lane-
blocker display in a good position next to the checkout
counter, nicely merchandised with a smiling merchandiser
proudly standing beside it. The store, however, was a small
neighborhood supermarket that had only one checkout
counter. When asked how a lane-blocker is used in a store
with only one checkout counter, the sales representative ex-
plained that when the store is open, the display was put next
to the checkout counter, and when the store closed for the
day, it was put inside the checkout ...
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Publisher Resources

ISBN: 9780814414323