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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Nestle
´
: China’s Chocolate War Sideshow 145
formed four major worldwide joint ventures. Today, its milk,
nutrition, and ice cream products account for the largest per-
centage of the company’s worldwide sales, approximately 30
percent, followed by coffee and beverages, about a quarter of
its business. Chocolate and confectionery, by contrast, ac-
counts for only 10 percent of total company sales. Neverthe-
less, so huge is Nestle
´
that 10 percent is enough to make
Nestle
´
one of the world’s leading chocolate companies.
Nestle
´
’s Arrival in China
Nestle
´
’s slogan is ‘‘Good Food, Good Life,’’ and as its products
began trickling, then flowing, into China through Hong Kong
during the 1980s, the company helped bring the good life to
the Chinese people, who had ...
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Publisher Resources

ISBN: 9780814414323