Skip to Main Content
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
book

Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

by Lawrence L. Allen
October 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 34m
English
AMACOM
Content preview from Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Nestle
´
: China’s Chocolate War Sideshow 151
how any of Nestle
´
’s chocolate competitors could muster a via-
ble offense against this Goliath. Its domination of China’s
wide-open chocolate market seemed inevitable.
The Bir th of Nestle
´
China
Throughout the 1980s and first half of the 1990s, Nestle
´
’s
commercial operations in China were under the supervision
of Nestle
´
Hong Kong. Its head office was established in
Beijing at the beginning of 1996, and it assumed responsibil-
ity for China’s commercial operations from Nestle
´
Hong
Kong, which now answered to the Beijing office. The new
legal entity, Nestle
´
(China) Ltd.
6
was the first management
company of its kind authorized in China, and its purpose was
to coordinate the activities of all of Nestle
´
’s various manufac- ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Erwan Rambourg

Publisher Resources

ISBN: 9780814414323