Praise for


and Jonathan L. S. Byrnes and John S. Wass

Choose Your Customer provides real-world, practical, and actionable advice for companies to survive and thrive in the New Digital Age. A terrific blueprint to successfully go to market and win against the digital giants.

—Roger Fradin, Chairman of Resideo and former Vice Chairman of Honeywell International

This book provides a tried-and-true, data-driven, logical approach to developing and executing a successful strategic transformation in today’s threatening high-risk environment.

—Ben Shapiro, Malcolm P. McNair Professor of Marketing Emeritus at Harvard Business School

Jonathan and John ...

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