Praise for

Image

and Jonathan L. S. Byrnes and John S. Wass

Choose Your Customer provides real-world, practical, and actionable advice for companies to survive and thrive in the New Digital Age. A terrific blueprint to successfully go to market and win against the digital giants.

—Roger Fradin, Chairman of Resideo and former Vice Chairman of Honeywell International

This book provides a tried-and-true, data-driven, logical approach to developing and executing a successful strategic transformation in today’s threatening high-risk environment.

—Ben Shapiro, Malcolm P. McNair Professor of Marketing Emeritus at Harvard Business School

Jonathan and John ...

Get Choose Your Customer: How to Compete Against the Digital Giants and Thrive now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.