Time for action-setting your expectations for "The Yoga Site"
Pick up a pen and a blank paper. Put a title at the top—The Yoga Site.
On the extreme left, write down Intended Outcomes.
Below this, write down top three results we want from our site. In this case, we want to provide yoga-related information to visitors, make money by selling yoga products from our partners, and create a community of yoga followers. Write these points in a bullet form and keep three blank lines between each point.
Now is a good time to look at each outcome individually ...
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