CHAPTER SEVEN
Desire
Building Motivation to Change
Our chief want is someone who will inspire us to be what we know we could be.
—Ralph Waldo Emerson
IN CHAPTER 2, we defined desire as “a wish or longing” and noted that a desire for change arises from a disruption. We also noted that a mere wish or longing for change isn’t enough. Making deep changes in yourself requires transforming a wish into a more powerful “want.” To put this another way, you must choose to build in yourself a desire that is strong enough and sustainable enough to fuel real change.
At the organizational level, your ability to build a strong and sustainable desire is also essential if you are to achieve real change. However, a disruption does not create a desire for change. ...
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