If you are like me and you tell people you're an animator, they tend to think that you draw cartoons for a living. I can't draw very well at all; all my animating comes from keyframes, Bezier curves, and math equations, which don't sound quite as fun as doodling with cartoons. However, Cinema 4D has one particular deformer that has a fundamental technique for animating moving objects in any medium: Squash & Stretch.
This recipe uses the
Bouncing_Ball.c4d file in the C4D Content Pack.