Foreword by Regis McKenna
I’ve had the good fortune to work with many information professionals during my forty years in technology and business marketing. Contrary to the popular notion that the IT professionals are technical nerd or incapable of addressing the needs of customers, I have found that they have much to offer beyond their functional expertise.
More often than not, I am stimulated by their imaginations and their innovative visions of what is possible. They are men and women who love to exchange ideas, to explore the impact they and their decisions have on their companies and customers, and to discuss the nature of work as well as business processes, leadership, and financial management. Often our conversations revolve around ...
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