CIOs and the Future of IT

Book description

Chief information officers need to oversee all of IT — in close collaboration with marketers and the business units. Only then can companies deliver digital experiences that win, serve, and retain increasingly demanding customers.

Product information

  • Title: CIOs and the Future of IT
  • Author(s): George F. Colony
  • Release date: January 2018
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT59215