Circular Economy For Dummies

Chapter 7

Exploring the Essentials of a Circular Business Model

IN THIS CHAPTER

Identifying the value of the Six Rs: Refuse, Reduce, Reuse, Repurpose, Recycle, and Rot

Exploring the steps involved in creating a circular business practice

Investigating how some businesses are thriving by embracing the circular economy

Wherever there’s a problem, there’s also a solution. And wherever there’s a need, there’s a product available to meet that need. That’s what drives all business. Within the circular economy framework, the solutions are already available, but they need the support of companies, nonprofits, and other institutions to be properly facilitated at a global level. Look around and you’ll see an abundance of problems needing resolution: depletion of resources, lack of materials, and the nonstop need for recovering, extending, and sharing products and resources. On top of the growing demand of a rising population on a planet with finite resources, the problems at hand need smart, adaptable solutions.

You might be thinking your particular business interest area has nothing to do with the circular economy, so this chapter will be of no benefit to you. Our response to that? You ...