Defining the Purpose of Business Continuity

Unlike DR, business continuity (BC) focuses on revenue. As long as the organization has time and money at its disposal, the organization can continue to function. Money can take the form of capital, credit lines, investors, and payments from customers. Business continuity focuses on putting more money in the bank, even if the business is not delivering a product. A perfect example is the age-old “fire sale.” The objective of a fire sale is to increase the amount of capital on hand in order to allow the business time to continue operation and possibly fund rebuilding activities.

The purpose of business continuity is to ensure that core business functions continue with minimal or no interruption. When ...

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