Chapter 13
Business Strategy for Engineers
Business strategy discussions often focus on operational expenses, capital expenses, or net present value. But what does this mean for an engineer? Conversely, how do technical capabilities translate into business value? This is where a gap often exists—understanding business outcomes and aligning them with technical features and functionalities.
This chapter explores business strategy from a different perspective, illustrating this with a story involving a customer engagement. In this story, ThousandEyes data was used to bridge the understanding of business objectives, leading to a successful alignment of technical and business goals.
Bridge the Divide: Aligning Technical Expertise with Business Strategy ...
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