Creating competitive advantage
Every problem can be transformed into an opportunity. The problem of having to invest valuable resources in planning for events that may never occur can be put to some good use in improving the business.
In capitalist economies, most organizations must compete for business. Two of the ways that they compete are by offering better services, and by telling their customers (and potential customers) that their services are superior to those of their competitors.
One of the ways that organizations can leverage their investment in BCP and DRP is to tell their customers that this makes their products and services better. Organizations would create marketing messages that describe characteristics that are a byproduct of BCP and DRP planning, primarily improvements in customer service that is free of interruptions caused by disasters.
Organizations that provide Internet-based services can use this competitive advantage to boast a higher level of availability than would be possible from a single-location entity. Customers that require continuous availability may be likelier to select an organization with an effective DRP and BCP program than one that does not.
1 The longest period of time that a business can survive without a critical function is called
A Downtime Tolerability Period
B Greatest Tolerable Downtime
C Maximum Survivable Downtime