6. Setting Priorities, Requirements, and Goals

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With a rudimentary lifecycle model such as the one we constructed in the preceding chapter, you can see where your product or service will have impacts. The next question is what to do about them. In general, you’ll find that there are some areas where you must make improvements, some areas where it’s advantageous to make improvements, some areas where it’s easy to make improvements, and some areas where it won’t be worth your time and effort.

Once you determine your priorities, then you can establish the requirements and goals for those areas. In setting priorities, we have found that it is useful ...

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