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Citizen Wealth by Wade Rathke

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10Working with Corporations to Create an Asset Climate

I have touched on the ways that government, unions, community- based organizations, and even individuals can play an increasing role in creating citizen wealth, but if their efforts are to succeed we have to believe that corporations, especially those whose business model is most intricately entwined with the fortunes of lower-income and working families, can also be moved to see that it is in their interest to embrace citizen wealth strategies. Regardless of Bob Dylan’s famous line that “you don’t need a weatherman to know which way the wind blows,”1 sometimes things move slowly, and it takes quite a lot of effort before big institutions begin to understand that the tide is turning ...

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