13Toxic Goals and Authentic Desires
“All great things are done for their own sake.”
Robert Frost
Poet, playwright
“Escape 9–5, live anywhere, and join the new rich…”
I'd been working hard for five years, growing my business, when I read Tim Ferriss' lifestyle‐hacking manifesto, The 4‐Hour Work Week. While I loved the products and services we offered, there was something missing, and I was convinced that Ferriss had put his finger on what it was; I needed to restructure the business so I could spend less time working and more time having adventures!
I met with my team, and we spent months analysing, streamlining and automating. By the next year, I was ready to take my first “mini‐retirement”; a three‐month holiday to one of the world's ...
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