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Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse by Jeff Macke, Joshua M. Brown

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CHAPTER 11

TALES FROM THE NEWS CYCLE

A CONVERSATION WITH HERB GREENBERG

 

Herb Greenberg spent his professional life roaming between old-school journalism, the Internet, and straight television punditry. If financial punditry were a baseball organization, Greenberg would be an underappreciated utility player with a knack for making everyone around him better.

A Miami native, Herb started at the Boca Raton News (“Knight-Ridder’s smallest yet probably most innovative daily”) and journeyed from the minors of the newspaper world. He covered business for the St. Paul Pioneer Press, had stints at the Chicago Tribune and Crain’s Chicago Business, and most notably spent a decade cranking out six business columns per week at the San Francisco Chronicle ...

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