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Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse by Jeff Macke, Joshua M. Brown

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CHAPTER 18

THE KING OF COMMENTARY

A CONVERSATION WITH JIM CRAMER

CNBC HEADQUARTERS—MAY 2013

Josh and I met with Jim on a clammy afternoon in Englewood Cliffs, New Jersey, between his afternoon on-air segments and the taping of that night’s Mad Money. His office is an extension of Cramer’s hypomanic mind. Framed magazine covers, souvenirs from the show, gift bottles of booze, and branded bric-a-brac of every type are slowly claiming any available surface area. CNBC is playing on a small TV hanging in the corner, just above a growing stack of reading material and gifts sent to Cramer by friends and admirers.

Cramer had been an icon for nearly 10 years by the time Mad Money launched. TheStreet.com’s founding in 1996 marked the beginning of the marriage ...

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