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Clash of the Financial Pundits: How the Media Influences Your Investment Decisions for Better or Worse by Jeff Macke, Joshua M. Brown

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CHAPTER 19

MAKE A PREDICTION WITHOUT MAKING A PREDICTION

He who lives by the crystal ball soon learns to eat ground glass.— EDGAR R. FIEDLER

 

The practiced pundit is making appearances and dropping quotes for the benefit of a firm or a career—not necessarily for your benefit. In the service of his (or her) firm, the pundit is willing to opine at the edges of his expertise and even to wake up at 4:30 in the morning to get in front of the cameras. But what good is that effort and compromise if it doesn’t further the cause?

And so there are tricks of the trade that, when executed, are imperceptible to the casual reader or viewer.

The most perfect form of the art is the annual list of “surprises”: everyone loves lists, year-end lists even more so, ...

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