PART 1Revolution in Progress:Please Make Noise!

This part covers what you can get out of blogging, how to hook into and discover what the blogosphere is, and the basics of getting your blog up and running.

Answering the first question—what you can get out of blogging—is the fuel for the rest of this book. In the Future-Shocked world of multiple, insistent demands for your time, I want to put to you the case for spending some of your valuable time and attention on blogging. In Chapter 2, we'll take a closer look at what blogging is, and in Chapter 3 we'll zip through just how easy it is to start blogging using three popular blogging platforms.

CHAPTER 1Why Blog?

You were probably expecting the first chapter of a book on blogging to lead with ...

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