CHAPTER 6Professionally Blogging,Blogging Professionally

So you've paid your dues, toiled for years, learned the ropes, and done all the things you need to do to establish your standing as a professional. Maybe you're a professional in the old meaning of the word: a doctor, a lawyer, an engineer, an accountant, or the like. Or perhaps you're a professional in one of the thousands of areas our complex, modern society has developed: graphic artist, investment banker, speech therapist, online marketing consultant, and so on.

No matter what type of professional you are, here are four things I think you know are true:

  • You've worked long and hard developing expertise and experience in your chosen field.
  • Most people don't really understand what you ...

Get Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.