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Clickology by Graham Jones

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5SHOPPING CARTS GET ABANDONED

Imagine you are in a supermarket wandering around the aisles, filling up your shopping trolley as you go. You get to the checkout and just as you are about to unload your items onto the conveyor belt, you change your mind. You simply leave your trolley at the checkout and walk out of the store. What is more, you are not the only person to behave like this. What if over half the people in the shop did the same as you? Can you imagine the chaos if all around the world there were millions of abandoned shopping baskets and trolleys? Even worse, can you imagine the costs for the shops themselves? There would be the expense of the loss of perishable foods for a start, such as frozen food that defrosted, as well as the ...

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