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Clickology by Graham Jones

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11THE FUTURE OF ONLINE SHOPPING

There is no doubt that online shopping is a phenomenon that is here to stay. In 2012, the number of goods sold online worldwide went up by 18% compared with the previous 12 months – and that had been a record year. Even in China, where most of the population does not have access to the internet, online shopping is a multibillion industry. At any moment, tens of thousands of people are busy shopping on the web, and some companies are taking mind-boggling amounts of money. According to Amazon’s 2012 annual report, its net product sales for the year were almost $52 billion, equivalent to $1,640 every second – that’s popular. Meanwhile, around $4,600 goes through eBay’s tills every second, and the company expects the ...

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