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How Attention Works

Essentially, paying attention to something means that you concentrate on one thing while you simultaneously don’t concentrate on something else. There are several types of attention, but we are most interested in “selective attention,” which requires someone to tune out something else and tune in to you. There are dozens of things with which you must compete for attention, such as sites, sounds, physical sensations, thoughts, activities, and so on. If someone does not focus their attention on you, nothing more can happen—people cannot hear your ideas, consider your value, or remember you.

Our brains are designed to quickly shift attention. Imagine you are walking along in the woods thinking about what’s for dinner and you ...