Attention Grabber 4: Relevance and Clarity
You may have heard the expression in marketing, “What’s in it for me?” The idea is that we listen to all new information with this question in the back of our minds. The Attention Grabber principle behind this is relevance. You may use the other attention grabbers and get someone to notice you for a split second, but if your information is not relevant to them, you will not actually grab their attention long enough for anything to happen.
Remember that our initial goal is to make people not have to think. When you lack a clear message, people may be interested in you (often because of one of the other attention grabbers), but your message is too diffuse to grab their attention. It requires too much work ...
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