Attention Grabber 5: Emotion
Cognitive psychologists and neuroscientists often study attention that is controlled by the prefrontal cortex—the part of our brains behind our foreheads that is the most evolved part of the brain, responsible for attention, planning, and solving problems. There may also be a deeper part of our brain, emotional parts (such as the limbic components in cingulate cortex and amygdala), involved. We attend to and remember emotion. In one study, three patients who had strokes (in the right parietal part of their brain) showed a greater ability to remember faces with strong emotional expressions, including happy or angry, than faces with neutral expressions.
There are two ways to use emotion:
• Convey your own emotion. ...
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