Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Now Get Recognized

Now that you’ve successfully captured attention and used working memory to create a memory file for you in long-term memory, which can last hours or decades, we need to help people access that memory.

Getting into memory is challenging, but unfortunately, as soon as you’re there, the process of forgetting begins. Don’t take it personally, it’s just how our minds work.

To make sure that your business is not forgettable, we need to help people remember you. The type of memory that is involved here is recognition memory (as opposed to free recall, where people would have to think of you on their own). Recognition memory tends to take less effort and be easier for people than free or cued recall, so let’s focus our efforts on being ...