Use Numbers to Gain Clients and Referral Partners

In addition to similarity, another powerful means of social proof is numbers. We trust numbers. We believe that “numbers don’t lie.” We figure that if many people feel a certain way or do a certain thing, there must be validity in that. If we look on Amazon and see 100 five-star ratings for a book, we assume that it’s a great book. If we see 5,000 people following someone on Twitter, we assume that the person writes great tweets. If we see 10,000 fans of a business on Facebook, we assume that business offers valuable products, services, or information. One of my clients was lining up joint ventures for his book launch. In his introductory e-mail, we included a few key numbers that show the magnitude ...

Get Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.