Enhancing Outcomes
A final application of social proof is to improve the course of your work with people as well as to inspire new people to hire you and refer to you. The most powerful social proof is real-world results. Your goals are threefold:
1. Serve your clients to the best of your abilities.
2. Create a positive benefit for those who refer to you.
3. Attract new clients.
Helping your clients achieve better outcomes accomplishes all three of these things. Your clients and referral partners benefit, and you have another instance of social proof for the benefits of your services.
Reducing harmful behaviors and increasing helpful behaviors
“Every day, about 3,000 young people put their lives in danger by beginning to smoke cigarettes.”
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