Give without Giving Everything Away
When I first learned about the principle of reciprocity and its application to marketing, I began to give everything away: my products, my time (to do interviews), my ideas, and so on. At first, I saw excellent results. The more people learned about my ideas, presumably the more ready they were to hire me, and I got a decent stream of new clients and referrals. After a certain point, I was working a ton, including evenings and weekends, but I wasn’t earning as much or enjoying my work as much as I should have been. I realized that I was giving too much away and neglecting to build a profitable business.
Do you make this mistake too? It looks something like Figure 10.1.
The problems with giving too much away ...
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