Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology

Give Gratitude

Adam Smith once wrote, “The sentiment which most immediately and directly prompts us to reward, is gratitude.”

Getting in the habit of feeling and expressing gratitude is good for your business, your health and well-being, and for society. So what exactly is gratitude, and why does it move us to act for the betterment of both ourselves and others?

Gratitude is expressing appreciation for a benefit you received. Gratitude has been the subject of a great deal of recent research in the positive psychology movement and has been linked with improved mood and sleep, reduced stress, and enhanced satisfaction with relationships, work, and life.

Gratitude is viral

Michael McCullough and colleagues at the University of Miami propose that ...