We knew the explanation of Clients First had to be simple. There had to be a way to reveal the secret to our success. We knew we had been transformed that night so many years ago. The change came in an instant. We knew that Marta the next morning, then Susan in the weeks following, and then our staff over the years had all been deeply affected as well. But how could we share this with other people who didn’t work with us every day? How could we answer the question, “What do you do to make Clients First? It was as if the explanation were in a locked magic room for which we had no key. If only we could find a way to relate Clients First.